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MODULE 1: TOURISM MARKETING AND MANAGEMENT

Module 1 aims at providing knowledge about tourism marketing and management, as well as skills for defining and managing the individual elements of tourism marketing at the level of a separate tourist destination and at the level of a separate tourist organization. To this end, the following two topics were identified in the module, namely: "TOPIC 1: Management and marketing of the tourist destination" and "TOPIC 2: Better presentation and development of tourist services and tourism products in the cross-border region".